Sabi Chef

About Us

About Us.

It’s a thrilling journey of flavor, innovation, and resilience.

Sábi Chẹf, owned by Forty Three Network Ltd, is a Nigerian street food festival and cooking competition that celebrates the creativity, resilience, and culinary talent of everyday street food vendors. With its maiden edition held in Lagos, Nigeria, Sábi Chẹf will subsequently expand to other major cities across the country — continually giving contestants the chance to showcase their skills, creativity, and resourcefulness.

Since launching in 2023, Sábi Chẹf has grown from a local cooking competition into a broader movement — connecting vendors, aspiring chefs, food enthusiasts, and brands around Nigeria’s vibrant food culture. An elimination exercise narrows the field to the last 10 contestants, before a grand finale crowns that year’s champion.

Sábi Chẹf contestant cooking street food
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Our Story

Where it all began

Built on the belief that street food is far more than affordable food — it’s a reflection of Nigerian creativity, culture, and entrepreneurship.

Sábi Chẹf was established in 2023, with its maiden street food festival and cooking competition held at Muri Okunola Park, Victoria Island, Lagos, on 8 December 2023. The idea was created to address the limited recognition often given to the people behind Nigeria’s thriving street food culture.

The inaugural competition attracted more than 1,000 entries, from which 10 finalists were selected. Olaoluwa Akintayo emerged as the first-ever Sábi Chẹf, winning with his signature street noodles and taking home ₦1.5 million in prize money.

The second edition expanded the platform’s reach in 2024 at Ikeja City Mall, while the third edition in 2025 introduced the Feed 1,000 initiative — providing meals to underprivileged children and linking the celebration of food with real community impact. Season 4 is currently in development for 2026, with plans for more vendors, a bigger prize pool, and a larger live audience.

What Drives Us

Vision

To become a leading platform for discovering, celebrating and elevating Nigerian street food culture and the people who create it — while taking Nigeria’s culinary identity to a wider national and global audience.

Mission

  • Celebrate Nigerian street food as an important part of the country’s culture and identity.
  • Discover and provide opportunities for talented street food vendors and aspiring chefs.
  • Promote better food safety and hygiene standards among street food vendors.
  • Support the economic empowerment of small-scale food businesses.
  • Use the power of food to contribute to social impact and community development.
Journey So Far

Four seasons of flavor

From a park in Victoria Island to a growing national movement — here’s how we got here.

DEC 2023
Season 1

The Maiden Edition

Held at Muri Okunola Park, Victoria Island, Lagos. Over 1,000 entries received; Olaoluwa Akintayo crowned the inaugural Sábi Chẹf, winning ₦1.5 million with his signature street noodles.

2024
Season 2

Expanding the Stage

The second edition moved to Ikeja City Mall, strengthening the platform’s advocacy for street food culture, vendor empowerment and food hygiene. Celebrity chef Joy Ogbidi appointed as Brand Ambassador.

2025
Season 3

“Pepper Dem!” & Feed 1,000

The third edition raised the prize to ₦2.5 million and launched the Feed 1,000 initiative — providing meals to 1,000 underprivileged children, demonstrating that food can drive real community impact. Partnership with Zuri Seasoning from UAC Foods.

2026
Season 4 — Coming

Bigger, Bolder, Better

Season 4 is in development with plans for more vendors, a larger prize pool, an expanded judging panel, and a bigger live audience. The movement continues to grow.

Digital Platform

The Sábi Chẹf App

Beyond the competition, Sábi Chẹf is building a digital home for Nigerian street food. The Sábi Chẹf App connects local vendors directly with customers — creating visibility, new markets, and real earning opportunities for small-scale food businesses.

Vendors can showcase their meals and receive orders directly
Food delivered seamlessly to customers across the city
Authentic Nigerian street food made more accessible to a wider audience
Helps local chefs grow their businesses and reach more customers
Who Are We Talking To

Our Target Audience

Three crowds, one platform — the cooks who bring the flavor, the fans who show up for it, and the brands who want to be part of it.

Primary

Contestants

the cooks behind the flavor
  • Small-scale street food vendors and entrepreneurs
  • Sellers of unique and traditional dishes
  • Aspiring street food vendors looking to break into the industry
  • Passionate home cooks and talented chefs seeking exposure
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Secondary

Viewers

the fans who show up for it
  • Food enthusiasts and street food lovers
  • Young Nigerians, families, and entertainment audiences
  • People passionate about Nigerian culture and food experiences
  • Anyone curious about discovering new flavors and chefs
Partners

Brands

the ones who want in
  • Food & beverage companies and FMCG brands
  • Telecoms, financial institutions, and lifestyle brands
  • Organizations interested in youth, culture, and social impact
  • Media companies and hospitality businesses
Key Highlights

The numbers behind the flavor

3Food Judges
1Winner
1000Entries Season 1
4Seasons
1300Children Fed
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