About Us
About Us.
It’s a thrilling journey of flavor, innovation, and resilience.Sábi Chéf, owned by Forty Three Network Ltd, is a competition that celebrates the creativity and passion of everyday street food vendors. With its maiden edition held in Lagos, Nigeria, Sábi Chéf will subsequently be held in other major cities across the country — continually giving contestants the chance to showcase their skills, creativity, and resourcefulness, and to promote inclusiveness and unity.
An elimination exercise narrows the field to the last 10 contestants, before the competition culminates in a thrilling grand finale, where the ultimate champion is crowned that year’s ‘Sábi Chéf.’
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Who Are We Talking To
Our Target Audience
Two crowds, one stage — the cooks who bring the flavor, and the fans who show up for it.
Primary Audience
Contestant
the cooks behind the flavor- Vendors who operate small-scale street food businesses
- Sellers of a variety of delicious and unique dishes to their customers
- Aspiring street food vendors looking to enter the industry and showcase their culinary skills
- Passionate home cooks
Secondary Audience
Viewers
the fans who show up for it- Food enthusiasts who enjoy street food
- Passionate about food, and love exploring new and exciting culinary experiences
- Appreciate the creativity and resourcefulness that goes into every dish
Key Highlights
The numbers behind the flavor
3Food Judges
1Winner
50Contestants
2Hosts
1City