About Us.
It’s a thrilling journey of flavor, innovation, and resilience.Sábi Chẹf, owned by Forty Three Network Ltd, is a Nigerian street food festival and cooking competition that celebrates the creativity, resilience, and culinary talent of everyday street food vendors. With its maiden edition held in Lagos, Nigeria, Sábi Chẹf will subsequently expand to other major cities across the country — continually giving contestants the chance to showcase their skills, creativity, and resourcefulness.
Since launching in 2023, Sábi Chẹf has grown from a local cooking competition into a broader movement — connecting vendors, aspiring chefs, food enthusiasts, and brands around Nigeria’s vibrant food culture. An elimination exercise narrows the field to the last 10 contestants, before a grand finale crowns that year’s champion.
Where it all began
Built on the belief that street food is far more than affordable food — it’s a reflection of Nigerian creativity, culture, and entrepreneurship.
Sábi Chẹf was established in 2023, with its maiden street food festival and cooking competition held at Muri Okunola Park, Victoria Island, Lagos, on 8 December 2023. The idea was created to address the limited recognition often given to the people behind Nigeria’s thriving street food culture.
The inaugural competition attracted more than 1,000 entries, from which 10 finalists were selected. Olaoluwa Akintayo emerged as the first-ever Sábi Chẹf, winning with his signature street noodles and taking home ₦1.5 million in prize money.
The second edition expanded the platform’s reach in 2024 at Ikeja City Mall, while the third edition in 2025 introduced the Feed 1,000 initiative — providing meals to underprivileged children and linking the celebration of food with real community impact. Season 4 is currently in development for 2026, with plans for more vendors, a bigger prize pool, and a larger live audience.
Vision
To become a leading platform for discovering, celebrating and elevating Nigerian street food culture and the people who create it — while taking Nigeria’s culinary identity to a wider national and global audience.
Mission
- Celebrate Nigerian street food as an important part of the country’s culture and identity.
- Discover and provide opportunities for talented street food vendors and aspiring chefs.
- Promote better food safety and hygiene standards among street food vendors.
- Support the economic empowerment of small-scale food businesses.
- Use the power of food to contribute to social impact and community development.
Four seasons of flavor
From a park in Victoria Island to a growing national movement — here’s how we got here.
The Maiden Edition
Held at Muri Okunola Park, Victoria Island, Lagos. Over 1,000 entries received; Olaoluwa Akintayo crowned the inaugural Sábi Chẹf, winning ₦1.5 million with his signature street noodles.
Expanding the Stage
The second edition moved to Ikeja City Mall, strengthening the platform’s advocacy for street food culture, vendor empowerment and food hygiene. Celebrity chef Joy Ogbidi appointed as Brand Ambassador.
“Pepper Dem!” & Feed 1,000
The third edition raised the prize to ₦2.5 million and launched the Feed 1,000 initiative — providing meals to 1,000 underprivileged children, demonstrating that food can drive real community impact. Partnership with Zuri Seasoning from UAC Foods.
Bigger, Bolder, Better
Season 4 is in development with plans for more vendors, a larger prize pool, an expanded judging panel, and a bigger live audience. The movement continues to grow.
The Sábi Chẹf App
Beyond the competition, Sábi Chẹf is building a digital home for Nigerian street food. The Sábi Chẹf App connects local vendors directly with customers — creating visibility, new markets, and real earning opportunities for small-scale food businesses.
Our Target Audience
Three crowds, one platform — the cooks who bring the flavor, the fans who show up for it, and the brands who want to be part of it.
Contestants
the cooks behind the flavor- Small-scale street food vendors and entrepreneurs
- Sellers of unique and traditional dishes
- Aspiring street food vendors looking to break into the industry
- Passionate home cooks and talented chefs seeking exposure
Viewers
the fans who show up for it- Food enthusiasts and street food lovers
- Young Nigerians, families, and entertainment audiences
- People passionate about Nigerian culture and food experiences
- Anyone curious about discovering new flavors and chefs
Brands
the ones who want in- Food & beverage companies and FMCG brands
- Telecoms, financial institutions, and lifestyle brands
- Organizations interested in youth, culture, and social impact
- Media companies and hospitality businesses